The “clean eating” trend has inspired a back to basics approach in product development and is an overarching theme in Innova Market Insights’ Top 10 Trends list for 2016. New global products tracked with “organic” claim have risen from 6.3% in the first half of 2013 to 9.5% in the first half of 2015. A [...]
Water is the most important substance to humans, by far. Some nations have better access to it than others; those surrounded by the sea in drier climates often use desalinization plants that remove the salt from the water, but this is often slow and energy-intensive. Fortunately, a team of U.S. engineers has come up with a [...]
Vita Coco, the leader in the US and the UK with a majority market share, is credited as the creator of the coconut water market. The independently owned brand originated in Brooklyn a decade ago, when co-founders Ira Lira and Michael Kirban struck up a conversation with two Brazilian women in a bar. Soon after [...]
IT’S easy to make fun of people in big cities for their obsession with gluten, or chia seeds, or cleanses. But urbanites are not the only ones turning away from the products created by big food companies. Eating habits are changing across the country and food companies are struggling to keep up. General Mills will [...]
PANAJI: The coconut tree has been tapped for heady liquor, feni and water as an energizing health drink, but sourcing it additionally for 'nira' or converting it into sugar, healthy even for diabetics, promises to revolutionize coconut farming in Goa. A few thousands of dwarf variety of coconut saplings have already been planted in some [...]
Global coconut water consumption has risen by 60% over the last ten years, driven mostly by strong performance in Asian and Latin American markets, according to market analyst Canadean. Consumption of the drink has only recently taken off in Western Europe and North America, with volumes leaping in the US from half a million litres [...]
The global consumption of coconut water is nearing the 4bn mark, although more could be done to exploit the potential demand for the product in emerging economies. That is the conclusion of new research from Datamonitor Consumer. It found that consumption in the UK would approach 25m litres this year, with even higher growth expected [...]
A Rs. 10.46-lakh proposal has been sent to the State government While efforts are on to upgrade the machinery at the Horticulture Department’s pilot neera processing unit at Thumbe, it has proposed to open a training centre for neera tapping on the same premises. The centre has been proposed at a time when the State [...]